Join BoConcept as our Brand Copywriter
This is a newly established team, meaning you will help shape ways of working, contribute to a modern creative culture, and collaborate closely with new colleagues across brand, performance, and retail marketing. You will play a key role in driving our brand forward and supporting the continued growth of BoConcept as a global design brand with more than 280 stores worldwide.
We are looking for someone who is excited by building, evolving, and helping take a global brand to the next level. Please include a portfolio showcasing relevant work when applying. The Role As Brand Copywriter, you will be responsible for shaping and evolving BoConcept’s global tone of voice and storytelling.
You will develop narratives that build brand affinity, strengthen design authority, and create emotional connection with customers across all brand touchpoints. You will lead storytelling across campaigns, product launches, and brand initiatives, working closely with Art Directors and the wider Creative Hub to ensure consistent and compelling brand communication.
You will also collaborate with performance teams to ensure brand storytelling translates effectively into commercially driven communication. Key Responsibilities Brand Storytelling & Tone of Voice Own and evolve BoConcept’s global tone of voice across all channels Develop both short-form and long-form storytelling for campaigns, brand initiatives, and product launches Create rich narratives around designers, collections, materials, and craftsmanship Lead collection naming and brand language development in collaboration with internal teams Campaign & Content Development Develop copy for paid brand campaigns across organic social, website, retail environments, Editorial and PR communication.
Work with our external partners & designers to bring to life stories of behind the design and how we translate into TTL channels through the funnel. Support storytelling for in-store communication, visual merchandising, and retail experience Create copy for internal brand communication including sell-in materials, iPapers, sizzle presentations, and corporate content Create storytelling across sustainability communication and B2B initiatives Cross-Team Collaboration Work closely with Art Directors to ensure strong visual and verbal storytelling integration Partner with performance copywriter and marketing teams to ensure brand consistency across paid and commercial communication Collaborate with internal creative partners including stylists and product teams, as well as external collaborators and designers Contribute to campaign messaging hierarchies aligned with message and product priorities Skills & Experience At least 6 years experience Strong experience in brand and editorial copywriting within a design, lifestyle, or premium retail environment Proven ability to develop brand tone of voice and storytelling frameworks Experience writing across multiple formats including campaign copy, editorial storytelling, retail communication, and corporate messaging Ability to translate complex design or product concepts into engaging customer narratives Strong understanding of integrated 360 communication across channels Preferred experience working within global brand environments Experience in CGI/AI tools to elevate efficiency within brand principles Personal Profile Strong storyteller with a natural instinct for brand language and narrative development Solution-focused mindset with strong creative problem-solving ability Genuine interest in interiors, design, architecture, and lifestyle culture Understanding of Danish design values and ability to translate them into global communication Highly organized and able to manage multiple workstreams simultaneously Collaborative and comfortable working within a new and evolving team structure Native English speaker Ansøgningsfrist:3/24/2026 Arbejdssted:Copenhagen Hjemmeside:boconcept.com Kontakt os Følg oss LinkedIn Instagram