Chief Marketing & Sales Officer

Marketing & Sales Lead (B2B SaaS – Retail)

B2B SaaS for Physical Retail | Denmark | Equity Opportunity - Co-founder Level Upside

LikeMinded is a Danish SaaS platform built specifically for small and physical retail businesses.

We help retailers:

• Sell products online without building a traditional webshop
• Sell tickets to in-store events
• Send GDPR-compliant newsletters
• Grow visibility and revenue through simple digital tools

Our mission is to make digital growth simple for independent retailers who don’t have time, technical skills, or large marketing budgets.

We already have:

• A live product in the market
• Paying subscription customers
• Commission-based revenue
• Initial traction and validation

Now we are ready to scale, and we are hiring this role for this exact reason.

We are looking for a commercially driven Marketing & Sales Lead who can take ownership of our growth engine.

This is a hands-on role. You will build and execute both marketing and sales, not manage an existing team.

You will work directly with the founders and play a key role in shaping our go-to-market strategy, with a very high degree of freedom. Danish speaking is required.

• Build structured lead generation targeting physical retailers
• Define positioning and messaging for independent shops
• Execute LinkedIn, email, and outbound campaigns
• Develop partnerships and local market initiatives
• Improve conversion funnels and onboarding
• Track KPIs (CAC, activation rate, churn, LTV)

• Own outbound and inbound sales processes
• Engage directly with store owners and decision-makers
• Structure CRM and pipeline management
• Build repeatable sales playbooks
• Close subscription deals and support upselling

• Implement and optimize modern SaaS tools (CRM, automation, analytics)
• Use AI and automation to increase efficiency, including AI agents
• Build scalable systems instead of ad-hoc efforts

IDEAL PROFILE

We are looking for someone who:

• Has experience in B2B SaaS marketing and sales
• Ideally understands small business or retail environments, or has an interest
• Is comfortable working in an early-stage company
• Is hands-on and execution-driven
• Has experience with modern tools (automation platforms, AI tools, etc.) as well as traditional SEO and paid ads
• Thinks in terms of scalable systems, not one-off campaigns
• Is entrepreneurial and commercially sharp

Experience selling to small retailers or local businesses is a strong advantage.

• Real ownership of the commercial function
• Direct collaboration with founders
• Significant influence on company direction
• Meaningful equity participation for the right candidate
• Flexible structure (full-time or phased ramp-up possible)
• A validated product with real customers

This is an opportunity to step into a true growth leadership role — not just a job, but a chance to help build a scalable retail-tech platform.

COMPENSATION

We are flexible and open to structuring compensation based on the right profile:

• Performance-based incentives
• Meaningful equity package (double-digit ownership possible for the right long-term growth partner)
• Like other co-founders, there is no fixed salary in the beginning, but it can be discussed with the business growth

If you are motivated by building something impactful and scalable — and want real ownership — we would love to hear from you.

HOW TO APPLY

Send us:

• A short introduction about yourself
• Your experience with B2B SaaS and/or retail
• A brief reflection on how you would approach scaling LikeMinded

Applications can be sent via The Hub or directly to us.