Senior Performance Marketing Specialist, Denmark

ABOUT SHINE

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

YOUR ROLE AS SENIOR PERFORMANCE MARKETING SPECIALIST

We are looking for a Danish-speaking Senior Performance Marketing Specialist to own paid acquisition for the Danish market.

This is a senior individual contributor role with performance budget and KPI ownership. You will manage the paid acquisition budget plan, campaign operations, optimization, and performance reporting across paid search, paid social, and online awareness campaigns.

Your first responsibility is Denmark. Your second responsibility is helping the wider Performance Marketing team become stronger at paid social.

This is a great fit if you are a hands-on performance marketer who wants more ownership, more business context, and the chance to shape how paid acquisition works across multiple product lines and markets.

📍 Job located in Denmark, Copenhagen, with the possibility of two remote working days per week.

Manage full-funnel paid campaigns

Plan, launch, optimize, and report on campaigns across:

• Google Ads and Microsoft Bing/ SEA
• Meta and paid social / SMA
• Bottom-of-funnel demand capture
• Middle-of-funnel consideration campaigns
• Top-of-funnel and online awareness campaigns and demand creation

You will be hands-on in campaign setup, optimization, testing, reporting, and weekly trading sessions, defining corrective actions to achieve your goals.

Improve the journey from impression to revenue growth

Paid acquisition is a growth lever, but sustainable growth happens when the full customer journey works end to end. You will connect audience strategy, messaging, creative direction, landing pages, signup flow, activation and customer quality to identify bottlenecks and unlock incremental growth.

You don’t need to execute every component yourself. Your impact comes from strong prioritization, crisp problem definition, and driving improvements with the right stakeholders (Product, Brand/Creative, Web/UX, Data, and Sales). You will be expected to proactively surface opportunities, build a shared plan, and ensure progress through effective stakeholder management: aligning on goals, clarifying ownership, and translating insights into actions that move revenue metrics.

• 5+ years of hands-on experience in performance marketing, paid media, PPC, paid social, demand generation, or growth marketing
• Strong operational experience with Google Ads and Meta Ads
• Danish fluency and strong English communication skills
• Experience managing media budgets and optimizing campaigns toward commercial outcomes
• Strong understanding of paid acquisition funnels, from impression to signup, activation, and customer quality
• Experience across bottom, middle, and top-of-funnel campaigns
• Confidence working hands-on in platforms, not only managing strategy from a distance
• Strong analytical skills and comfort with campaign reporting, dashboards, and performance insights
• Ability to work closely with GTM, local marketing, brand, design, product, web, and analytics stakeholders
• A structured and proactive way of working, with the ability to manage multiple products, campaigns, and priorities without losing focus

Success means Denmark has a clear paid acquisition owner and the wider team has a stronger paid social capability.

In the next 3-6 months you will help us build:

• Clear paid acquisition operating rhythm for Denmark across Billy, Shine, and Salary
• Better budget allocation between BOFU, MOFU, and TOFU based on scalability, CAC, payback, and signup quality
• Weekly trading rhythm with clear decisions on budget, bids, campaign structure, funnel bottlenecks, and next actions
• Stronger partnership with Denmark Revenue Marketing, with clear ownership between local GTM input and paid media execution
• Better visibility into signup quality, activations, conversion lag, platform discrepancies, and paid vs blended performance

EQUAL OPPORTUNITY EMPLOYER

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

1️⃣ Initial call (30 min) with a Recruiting Partner

2️⃣ Interview with hiring manager (45-60 min)

3️⃣ Case study interview + personality and logic assessment feedback