Automation & Programmatic SEO Specialist (Freelance, Hybrid)
Location: Hørsholm, Greater Copenhagen, Denmark | Hybrid freelance setup with regular office presence required.
Legeakademiet/ToyAcademy is seeking a freelance specialist to help scale and automate our e-commerce and SEO workflows across our Magento 2 platforms.
This role is ideal for someone who can design smart, reliable automation flows using AI, APIs, and modern workflow tools.
You will collaborate closely with our e-commerce, communication, and marketing teams to automate processes, enrich product data, strengthen multilingual SEO, and build scalable AI-driven systems.
Please note that this is not a fully remote role. We are looking for someone who can work from our office in Hørsholm on a regular basis and collaborate closely with the team in person.
ABOUT US
Legeakademiet/ToyAcademy is a leading online retailer of educational toys for children. Our mission is to support learning through play, with a strong focus on neurological diversity and children’s developmental needs. For more than 20 years, we have helped families and professionals choose toys that strengthen creativity, imagination, motor skills, balance, and coordination.Today, we operate webshops in Denmark, Norway, Sweden, Finland, Germany, the Netherlands, Poland, and France.
KEY RESPONSIBILITIES
Build automation workflows using:
- Make.com, n8n
- Lovable
- APIs & Webhooks
Connect and automate systems across:
- Magento 2
- PIM systems (e.g. InRiver)
- ERP systems (e.g. Microsoft Dynamics 365 Business Central)
- Product feeds
- AI tools & APIs
Create AI-powered workflows for:
- Product feed enrichment
- SEO metadata generation
- Product descriptions
- AI translations & localization
- Programmatic SEO pages
- Internal linking & structured SEO data
Work with SEO ranking and monitoring tools such as:
- SERanking
- Google Search Console
- Google Merchant Center
- Other SEO analysis and tracking platforms
Improve and maintain existing automations
Prototype new ideas using AI-assisted development and vibe coding tools
CANDIDATE PROFILECore Strengths
- Strong experience building automation flows
- Technical mindset with strong problem-solving skills
- Ability to independently build scalable systems
- Programmatic SEO
- Technical SEO
- APIs & integrations
- AI tools and automation platforms
- Experience with PIM systems
- Experience with SEO ranking and monitoring tools (e.g. SERanking)
Additional Advantage
Experience with the following is considered an advantage:
- Magento 2
- InRiver
- Microsoft Dynamics 365 Business Central (BC)
- Channable
- Google Merchant Center
Basic coding knowledge is an advantage, particularly in:
- PHP
- Python
- Freelance / contract-based
- Flexible working hours
- Hybrid setup with regular office attendance
If you are motivated by building smart automation systems that combine AI, data, and SEO, we would be pleased to hear from you.
APPLICATIONWe hope to welcome our new colleague by 1 July. Please send your application as soon as possible.