Senior Sales Manager – Aerial Work Platforms

Senior Sales Manager – Aerial Work Platforms (AWP / MEWP)

Start Date: ASAP

Role Overview

We are hiring 10 Senior Sales Managers – Aerial Work Platforms (AWP / MEWP) to support rapid expansion across key European markets. These are newly created field‑based roles offering high autonomy, strong earnings potential, and the opportunity to shape regional growth strategies.

You will be responsible for driving sales performance, building key accounts, and expanding market share for a leading manufacturer of aerial work platforms and lifting equipment.

Available Locations (x10)

Please note these are location‑specific field sales roles, ideally suited to candidates based in or near:

• Amsterdam, Netherlands
• Helsinki, Finland
• Stockholm, Sweden
• Gothenburg, Sweden
• Copenhagen, Denmark
• Madrid, Spain
• Berlin, Germany
• Düsseldorf, Germany
• Munich, Germany
• Stuttgart, Germany

• Develop and execute regional sales strategies for AWP / MEWP products
• Achieve and exceed annual sales and market‑share targets
• Identify, acquire, and manage key accounts, including:
• Equipment rental companies
• Construction contractors
• Industrial end users
• Build and maintain long‑term customer relationships with high satisfaction levels
• Lead commercial negotiations, including pricing, contracts, and commercial terms
• Work closely with After‑Sales and Service teams to ensure excellent customer experience
• Represent the business at trade fairs, exhibitions, and customer events
• Conduct regular customer visits and territory travel

Skills & Experience

• Proven success in field sales / outside sales with verifiable results
• Strong background in aerial work platforms (AWP / MEWP) or similar lifting and access equipment
• Excellent market knowledge within construction, industrial, or rental equipment sectors
• Established network of key decision‑makers
• Strong negotiation, relationship‑building, and customer‑centric mindset
• Independent, proactive, and results‑driven working style
• Excellent communication and presentation skills
• Collaborative team player with strong cross‑functional alignment

• Minimum 5 years of field sales experience, including key account acquisition and management
• At least 5 years' experience selling MEWP / AWP equipment within an OEM environment
• Proven annual sales revenue exceeding EUR 1 million
• Strong, existing industry network within:
• Equipment rental companies
• Construction firms
• Industrial end users
• Language Requirements:
• German C1 (Advanced) for all Germany‑based roles
• Strong English required across all locations

• Nationality: Open (local market expertise strongly preferred)
• Working Model: Field‑based with on‑site presence
• Interview Process: 2 stages (video interviews available)
• Employment Type: Permanent, direct contract
• Territory: Country‑specific with regional coverage

• Join a fast‑growing international manufacturer with strong European growth plans
• Take ownership of a high‑impact regional sales territory
• Competitive compensation with performance‑linked incentives
• High autonomy, visibility, and long‑term career progression