Account Based Marketing Manager
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- Multiple locations
- Hybrid Account Based Marketing Manager Apply for this job We’re looking for an experienced and driven Account Based Marketing Manager to join Trackunit’s Revenue Marketing team and play a key role in accelerating pipeline growth through highly-targeted campaigns.
In this role, you’ll be responsible for shaping and executing Trackunit’s ABM strategy – designing tailored programs that connect our commercial teams with the right accounts, at the right time, with the right message.You’ll lead multichannel campaigns and experiments across email, events, paid media, and 1:1 content – working closely with Marketing, Commercial, Customer Success, Product to craft personalized experiences that move strategic accounts through the funnel.This is a hands-on, cross-functional role for a marketer who thrives at the intersection of strategy, creativity, and execution.
You bring a passion for account-centric storytelling and the ability to translate insights into campaigns that deliver measurable impact.Join us in our mission to eliminate downtime in construction – one account at a time.With locations in Denmark and the Netherlands, we offer a flexible work setup.
You can choose to work from one of our local hubs, or opt for a hybrid or fully remote model within these countries.
Before you read on, take a moment to hear from your potential new colleague Margarita about her experience at Trackunit and within the Marketing team.
- What’s in it for you?
You'll join a collaborative, high-performing Revenue Marketing team that thrives on creativity, experimentation, and shared wins – where your ideas have real impact and your voice helps shape how we grow.
A place in an agile growth SaaS business, with possibilities to grow internally in the company.We are moving quickly, so fasten your seat belt and prepare to adjust.
Back in 2020 we were 150 employees at Trackunit and we have just passed 450 employees.
We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an open feedback culture to enable you to identify your strengths and opportunities.
We do this by touching upon your impact on our triple focus: impacting yourself, impacting teams/relations and impacting the organisation/strategy.
Flexibility and hybrid working is not just a cliché to us or something we state in a job posting.We do offer you a flexible setup and believe that you best can structure how your routines look like.
And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.
Turning the Tide.At Trackunit, we aim to create and contribute to an inclusive workplace.
And this priority starts with our hiring- we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status.
We only assess candidates on their qualifications and merit.
Learn more about TIDE and other DE&I initiatives here.Who are you ideally?
5+ years of hands-on experience in account-based marketing, demand generation, or integrated campaign management in a B2B SaaS environment.
You’ve built and scaled 1:1, 1:few, and 1:many programs across verticals or strategic accounts.
Strong strategic thinking and executional skills, with a proven ability to design and run multichannel campaigns that drive engagement, pipeline, and revenue.
Experience partnering closely with Commercial and cross-functional teams to align messaging, identify account needs, and tailor campaign tactics.
Familiar with tools like HubSpot, Salesforce, LinkedIn Campaign Manager, and account intelligence platforms like Demandbase, 6sense, or similar.
You’re a natural collaborator with a “get it done” mindset, ready to navigate a global, fast-paced organization and build strong relationships across Marketing and Commercial.
Don't meet every single requirement?
No worries- this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.What you’ll do Develop and execute highly-targeted ABM campaigns across channels including email, bespoke events, paid advertising, and 1:1 outreach to deliver on pipeline goals.
Build and manage quarterly campaign and event plans aligned with Commercial priorities, ensuring visibility across Marketing, Commercial, Customer Success, and Product teams.
Gain deep product and ICP knowledge to inform relevant messaging and campaign hypotheses.Collaborate closely with Marketing partners, like Brand & Comms and Product Marketing, to integrate ABM tactics into broader initiatives.
Partner with Commercial leaders and reps to stay informed on key account movements, market dynamics, and program performance.
Partner with our paid marketing agency and Senior Marketing Manager to run targeted, paid advertising programs aligned with the ABM strategy.
Create assets in partnership with our Design Lead for campaigns and experiments, including landing pages, email workflows, ad creatives, and personalized 1:1 content like decks and videos.
Track and report on campaign progress, performance insights, and goal attainment to stakeholders.
Our hiring processDon't waste your time on writing the best possible cover letter for the job.
We want you to create an impact that matters, and that's not in the cover letter.
Introductory Conversation: Meet our Director of Global Marketing, Daniela Lazarevic, and get to know Trackunit and the role.Case Study Interview: We want you to get an insight into some of the concrete work tasks or projects related to the role.
You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues from across Trackunit, who you’ll also work closely with in the job.Personality-based interview.
You will be asked to fill out an online personality assessment using use Hogan prior to the interview.
There are no correct answers- the aim is a dialogue about the results and Trackunit’s culture, so you’ll get to know us better as well.
We’re lucky to have you!
The question is: Are you in?
Department Product & Marketing Locations Denmark, Aalborg, Denmark, Aarhus, Denmark, Copenhagen, Denmark, Kolding, Benelux, Rotterdam, Benelux, Amsterdam Remote status Hybrid Employment type Full-time Contact Amalie Dupond Holdt People Business Partner – People & Talent Colleagues Daniela Lazarevic Director, Global Marketing Denmark, Aalborg Denmark, Aarhus Denmark, Copenhagen Denmark, Kolding Benelux, Rotterdam Benelux, Amsterdam About Trackunit Trackunit is the leading operating data platform connecting people, assets, and processes in construction.A global technology company connecting the construction industry- by orchestrating data and infrastructure
- to build the most useful industry for the world.We connect construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector.
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