GTM Marketing Specialist

ABOUT SHINE

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves. Running a business shouldn't mean drowning in financial admin – it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

We're a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we've built a single, intuitive platform designed for simplicity, speed and accuracy ,backed by local, award, winning support.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you

THE DENMARK REVENUE MARKETING TEAM AT SHINE

Our Revenue Marketing team in Denmark is dedicated to driving growth among the country's freelancers and small business owners. We're a close-knit team with a clear mission: connecting the right people to the tools and solutions that make running a business simpler, smarter, and more sustainable.

We work across the full marketing mix; campaigns, channels, content, and performance, translating strategy into tangible activity that moves the needle. From ideation to execution, we're the team that makes things happen, keeping a sharp focus on results while staying deeply attuned to the everyday realities of Denmark's freelance and small business community.

YOUR ROLE AS A GTM MARKETING SPECIALIST

We're growing our Danish marketing team and looking for a GTM Marketing Specialist who thrives in the detail and takes pride in making things happen.

You're the person who keeps the engine running.

This is a great fit if you've spent a few years building your marketing toolkit and are looking for a stable, hands-on role where you can develop your craft, learn from strong peers, and see your contributions ship.

📍 Job located in Denmark, Copenhagen with the possibility of two remote working days per week.

• Contribute to GTM strategy and own campaign execution

• Collaborate across marketing, brand, and product

• Activate the right channels for small business owners

• Create content and campaigns that actually resonate

• Track, report, and improve

Monitor campaign performance, surface insights, and use data to continuously sharpen what's working.

• 2 – 3 years of marketing experience, ideally with hands-on exposure to GTM and channel activation
• A solid grasp of marketing channels and how to use them to reach small business audiences
• A collaborative, proactive team player who's comfortable working across marketing, product, and brand
• Genuine empathy for small business owners; you understand their mindset and the everyday challenges they face
• Native Danish fluency + strong English; you'll be writing and briefing in both
• Comfortable using data to track, report, and draw conclusions from campaign results
• Organised and able to juggle multiple projects without dropping the ball

Nice to have

Experience in fintech, SaaS, or a product built for small businesses; you'll hit the ground running if you already understand this world.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

1️⃣ Initial call (30 min) with a Recruiting Partner

2️⃣ Interview with hiring manager (45-60 min)

3️⃣ Case study interview + personality and logic assessment feedback