Marketing Manager - Copenhagen
Arla Foods amba København
Are you passionate about driving category growth, leading brand execution, and shaping new business opportunities across diverse global markets? Join us in a high impact marketing role where you’ll work across regions and categories to unlock growth for some of Arla’s most strategically important brands.‑impact marketing role where you’ll work across regions and categories to unlock growth for some of Arla’s most strategically important brands.
How you will make an impact As Marketing Manager MYPC (Milk, Yoghurt, Powder and Cheese), you will drive category execution and commercial impact across the MYPC portfolio including Arla Protein, Puck, Dano and other portfolio brands. You will lead end-to-end brand activation, build strong innovation pipelines, and anchor best in class execution in distributor markets.
You will also play a key role in shaping and scaling new business opportunities across categories, end-to-end brand activation, build strong innovation pipelines, and anchor best‑in‑class execution in distributor markets. You will also play a key role in shaping and scaling new business opportunities across categories.
Your key responsibilities Brand & Category Strategy Lead the development and execution of marketing plans to accelerate category and brand performance across distributor markets, with strong focus on Arla Protein. Portfolio Leadership & Innovation Lead portfolio architecture (formats, pack sizes, pricing tiers), drive innovation planning and market readiness, and align strategies with evolving consumer/shopper trends.
Distributor & Stakeholder Engagement Guide distributor partners on marketing execution, and deliver compelling activation plans. Business Development Act as New Business Captain across categories and geographies. Structuring, orchestrating, and scaling growth opportunities.
Commercial Delivery & In-store Execution Deliver short and long-term volume, turnover, and profit growth. Champion instore excellence and collaborate closely with distributors and partners to secure strong execution. ‑store excellence and collaborate closely with distributors and partners to secure strong execution.
Performance Management Own brand marketing budgets, integrate shopper, customer and market insights into category decisions to drive ROIpositive initiatives. Track and report on brand and category performance, sharing best practices across markets.
This role sits within our ROW (Rest Of World) DS (Distributor Sales) organization and reports to Angela Lee, Senior Category Manager, Cheese. You should expect approximately 20–25 travel days per year, and the role is based in Copenhagen, working with markets across the world including emerging markets such as Cyprus, Mauritius, and Central Asia.
What will make you successful We expect you bring a strong commercial mindset, a natural passion for marketing, and the ability to work effectively across many markets and cultural contexts. Besides a relevant Master’s degree, you have +5 years of experience in category management or marketing within FMCG, and you are comfortable owning both strategic development and hands-on execution in diverse cultural environments.
A strong track record in portfolio strategy, product launches and shopper-centric execution will support your tool box‑on execution. You know how to turn insights into strong activations that resonate with consumers, customers and partners, and you are skilled at managing stakeholders across a broad organizational network.
You thrive in a dynamic environment, stay solution oriented and agile, and bring drive, curiosity and a collaborative spirit to everything you do. Fluency in English is essential to navigate the broad market and partner landscape. Oriented and agile, and bring drive, curiosity and a collaborative spirit to everything you do.
How you will make an impact As Marketing Manager MYPC (Milk, Yoghurt, Powder and Cheese), you will drive category execution and commercial impact across the MYPC portfolio including Arla Protein, Puck, Dano and other portfolio brands. You will lead end-to-end brand activation, build strong innovation pipelines, and anchor best in class execution in distributor markets.
You will also play a key role in shaping and scaling new business opportunities across categories, end-to-end brand activation, build strong innovation pipelines, and anchor best‑in‑class execution in distributor markets. You will also play a key role in shaping and scaling new business opportunities across categories.
Your key responsibilities Brand & Category Strategy Lead the development and execution of marketing plans to accelerate category and brand performance across distributor markets, with strong focus on Arla Protein. Portfolio Leadership & Innovation Lead portfolio architecture (formats, pack sizes, pricing tiers), drive innovation planning and market readiness, and align strategies with evolving consumer/shopper trends.
Distributor & Stakeholder Engagement Guide distributor partners on marketing execution, and deliver compelling activation plans. Business Development Act as New Business Captain across categories and geographies. Structuring, orchestrating, and scaling growth opportunities.
Commercial Delivery & In-store Execution Deliver short and long-term volume, turnover, and profit growth. Champion instore excellence and collaborate closely with distributors and partners to secure strong execution. ‑store excellence and collaborate closely with distributors and partners to secure strong execution.
Performance Management Own brand marketing budgets, integrate shopper, customer and market insights into category decisions to drive ROIpositive initiatives. Track and report on brand and category performance, sharing best practices across markets.
This role sits within our ROW (Rest Of World) DS (Distributor Sales) organization and reports to Angela Lee, Senior Category Manager, Cheese. You should expect approximately 20–25 travel days per year, and the role is based in Copenhagen, working with markets across the world including emerging markets such as Cyprus, Mauritius, and Central Asia.
What will make you successful We expect you bring a strong commercial mindset, a natural passion for marketing, and the ability to work effectively across many markets and cultural contexts. Besides a relevant Master’s degree, you have +5 years of experience in category management or marketing within FMCG, and you are comfortable owning both strategic development and hands-on execution in diverse cultural environments.
A strong track record in portfolio strategy, product launches and shopper-centric execution will support your tool box‑on execution. You know how to turn insights into strong activations that resonate with consumers, customers and partners, and you are skilled at managing stakeholders across a broad organizational network.
You thrive in a dynamic environment, stay solution oriented and agile, and bring drive, curiosity and a collaborative spirit to everything you do. Fluency in English is essential to navigate the broad market and partner landscape. Oriented and agile, and bring drive, curiosity and a collaborative spirit to everything you do.
What do we offer? You will join an ambitious and supportive international marketing team where collaboration and a commercial mindset are at the core of how we work. We are committed to your development and will provide a steep learning curve across markets, categories, and cross functional interfaces.‑functional interfaces. As part of a farmer owned global cooperative, you’ll join a company that truly cares about creating sustainable growth—for our consumers, customers, owners, and employees.‑owned global cooperative, you’ll join a company that truly cares about creating sustainable growth—for our consumers, customers, owners, and employees.
Would you like to join us? If you want to shape strong category growth and influence the commercial success of key Arla brands, then seize this exciting opportunity. Please apply as soon as possible, as we will process applications on a continuous basis.For additional information, please contact Senior Category Manager, Cheese, Angela Lee at ALEYS@arlafoods.com Ansættelsestype: Permanent Hjemmearbejde: Not offered Ugentlig arbejdstid: Full-time Apply 5 af 5 stjerner 1.122 of Arla Foods’ employees have evaluated Arla Foods on Jobindex
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