Head of Brand

About GoWish, Ønskeskyen ☁️

At GoWish, we’re building the world’s leading wish-list and social shopping platform - a place where you can make a real impact and have fun doing it.

We’re on a mission to reinvent gifting for millions. We win together, driven by curiosity, ownership, and bold ideas that turn into real products. We experiment cross-functionally, push for excellence, and keep things playful as we grow - together.

Team & role overview

GoWish is a global brand with 18+ million users - and we're looking for the person who takes full ownership of it.

As Head of Brand, you will report to our Chief Growth Officer and be responsible for who GoWish is, how we sound, and what we leave in people's minds. You set the direction, you drive execution, and you hold everyone - internally and externally - to the brand we're building.

Your job is to lead, set the bar, and make it happen.

Responsibilities:

• Own and drive GoWish's brand strategy, tone of voice, and messaging across all markets (DK, SE, NO, US and beyond)
• Ensure the brand is experienced consistently and with impact - across SoMe, campaigns, PR, app, and offline channels
• Lead and execute campaigns end-to-end: from brief to launch across TV, radio, outdoor, digital, and social
• Own GoWish's external communications and PR - proactive media relations, press handling, and brand exposure
• Lead the Social Media team and set the strategic and creative direction for GoWish's external presence
• Brief and approve design deliverables for campaigns and marketing materials in close collaboration with the Design Director - design ownership sits with the Design Director, but you ensure commercial execution is sharp and on-brand with assistance from a graphic designer in the team
• Track and report on brand performance: awareness, engagement, brand lift, and positioning across markets
• Be GoWish's internal and external voice on brand direction and principles

What we’re looking for 🌟

We imagine that you have:

• You have 5–9 years of experience from agency or in-house brand and marketing roles - ideally both
• You've built brands. You think strategically and still move things forward yourself
• You're strong on social media and understand PR dynamics
• You understand the interplay between paid, earned, and owned
• You have a sharp aesthetic sensibility and high standards for brand expression - without needing to be a designer
• You're structured, self-driven, and comfortable managing complexity across multiple stakeholders and markets
• You communicate clearly and persuasively in both Danish and English
• A collaborative mindset, attention to detail, and willingness to iterate and improve

Why GoWish should sit at top of your career wish list 💙

At GoWish, we believe great work comes from people who feel energized, supported, and excited to show up every day. That’s why we’ve built a workplace where celebration, growth, and genuine enjoyment are part of the journey - not perks on the side.

Take your birthday off with Happy Birthday Leave, enjoy 30 days of vacation to fully recharge, and join a team that fills the year with events and playful happenings. We invest in your future with pension and insurance, fuel your days with a weekly lunch scheme, and keep you going with unlimited snacks and sodas - because work should feel good.

At GoWish, you don’t just build great products. You build a great work life.

Practical information

We collaborate in a flexible hybrid setup, with most of our magic happening at our bright, modern office in Østerbro - perfectly placed between Nordhavn and Østerport Station. We’re ready for you to join us as soon as you are.

👉 Ready to help shape a platform that already empowers 18+ million users (and counting)! Join us at GoWish - and let’s build the future of data-driven innovation together.

Don’t wait to apply - we review applications continuously and may close the position once the right candidate is found.